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Technology has revolutionized our lives. What was unimaginable a few years back is a very common phenomena today. The internet has brought us on to a global platform where the world has become a much smaller place, what with the progress technology has made. Earlier the internet was considered a storehouse of data but the role soon changed as we discovered that the internet can be used effectively as a great marketing tool. The website came about as the perfect representative of the company. The website represented the company’s products and services online .Once the website was ready the question of finding the prospective customer online and diverting more traffic to the website through the search engines brought about more novel ideas like SEO. Advertising your site on the web and in the process getting a higher page rank led the search engines to divert more traffic to your respective website. The quest for newer methods of advertising to get more visitors to the site resulted in the creation of social networking service which brought more and more people together. The year 1995 saw the launch of the first social networking site which brought about a manifold increase in the power of online advertising. Social networking sites help promote the business online. Once you have installed yourself on the World Wide Web then the next logical step would be to identify a social networking website that is in your area of interest. Register with a social networking website by opening an account there and providing your profile. Soon you would realize as to how effective a form of advertising social networking is. Social Bookmarking is another concept that has assumed great importance in internet marketing in the present times. Although a concept that came in more than a decade ago, the aggressive internet marketing of today has made social bookmarking very significant today. A social bookmarking service is very vital for internet marketing and getting more traffic to your website. Social Bookmarking services provide the facility of bookmarking a site (like you would do for your personal purposes so that you can visit it anytime again when you wish) and sharing it with other users with a common interest. For the purpose of social bookmarking you first register a website (alongwith a description of the site and you can attach tags as well) with a social bookmarking service, and then the site is bookmarked for you. This makes the site available to a person with similar interests who runs a search on the social bookmarking service. The social bookmarking services due to the number of hits that they receive each day are very high in their page rank on search engines like Google. Once you register your site to a social bookmarking service that has got a high ranking with a popular search engine you can be assured of an increase in the traffic to your site within a matter of a few days. Social bookmarking services are thus a very effective internet marketing tool and just registering with a good social bookmarking service maybe a stepping stone to success in your online business.
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